Is attracting clients like attracting a date? Part 2
September 18, 2007
Staying with this comparison between attracting a date and atttracting buyers for our work, I’d like to suggest that there is a way out of the chase.
To me, it makes more sense if you want a relationship, to focus on and develop your wholeness in such a way you can share that with someone else. In so doing, your starting point is satisfaction with your situation. We instinctively feel this attitude of giving and self sufficiency in someone and are just naturally attracted to it.
In creating an income from our work, the same attitude can be used. If there is genuine love and dedication to excellence in your work, you will have the incentive to also learn how to direct it into the right channels where it can create a livelihood.
I recently read a book where the idea of ‘doing what you love and the money will follow’ was seriously challenged;
and the authors could be right. But I’d like to believe it and it is one of the principles I work from.
Also, on a more difficult note, to support creatives adequately, there has to be a shift in values in the present society. A shift in values brings about a shift in structures (not the other way around!). And I feel that many of us are pioneering these changes. Oh gosh it is time for the ‘Marketing versus soul values’ lecture. I’ll try to get to that today.