3 revolutionary new streams in creative marketing that will replace social networking- Part 2

June 11, 2011

So how do we avoid being bounced from one marketing technique to the other, all with mostly empty promises about how quickly we can earn a buck from whatever it is we do or make?

People sense immediately if you are just trying something out to see if you can earn with it, or if you are doing it out of a deep conviction and commitment. Commitment tells people they will be able to find you again in 3, 5 or 10 years. Your product may have changed, but your calling and devotion to it hasn’t. Commitment radiates out respect for yourself and what you are doing, and this communicates to the customer. This is because commitment requires discipline and ,yes, sacrifice, in the best sense. You have let go of 10,000 other paths to follow the one you’re on.

Work for joy

“Don’t ask what the world needs, ask what makes you come alive, and do that,because what the world needs is people who have come alive.” Howard Thurman

If you are working with your creative skills, there is probably a large joy quotient in what you do. But the context might not always be optimal.
Obviously we all have to do things we don’t like sometimes, you just need to arrange your life in such a way that they are in the minority.

Master the skills
There is no instant mastery of any skill that is worthwhile. It takes practice, discipline, research, exchange of ideas with others in your field and commitment to become really good in anything, whether painting, writing or playing an instrument. It is fine to have a hobby, but as James Krenov says, practicing something as a calling or as a pasttime are very different and should not be confused.

Never accept ‘good enough’
Go for excellence in everything you do. Doing something well gives so much energy in return. Compare that to the feeling of finishing a job quickly and at a lower standard than you are capable of. It keeps gnawing at you there is guilt after because you knew you could have put in that extra few hours to make it sing!

Make it your own
The combination of all of the above qualities will lead you to your own ways of seeing and interpreting the world. Your own (visual) vocabulary will grow . An unmistakable style will emerge organically out of these factors over the years. As you go deeper into your skill area,you will try out various things, keeping some discarding some. The end result of this is an ongoing work of art that is you…and your life. and absolutely unique.

continued in Part 3

2 Responses to “3 revolutionary new streams in creative marketing that will replace social networking- Part 2”

  1. The internet offers many great opportunities….and hype….and get rich quick schemes too. You are so right in what you say about commitment, skills and branding. I know many people who jump from site to site, stay just a short while and move on to the next “great opportunity.” Mostly, these people have no marketing knowledge or experience and lack the understanding that on or off the internet, building business and the skills to make it successful takes hard work and time.

    Great article. I look forward to the next installment on this topic.

    • szoutewelle Says:

      Thanks Bonnie. Just scroll down the page for part 3, the next installment on this topic.
      I enjoyed a visit to your site and blog. Our topics are somewhat related. I remember looking at some great social art murals in Pittsburgh when I was growing up there.

      I really liked the colors in your silk piece, Path of Gold.

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