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3 revolutionary new streams in creative marketing that will replace social networking- Part 3

June 11, 2011

last part of 3 part series

My bulletin board with the Wage Peace poem in 3 panels

It has to matter to you
To matter to anyone else, it has to matter to you first. Really matter.

If it doesn’t, then you will not be able to keep calling up the discipline, commitment and caring that are needed to bring an idea into the world.

I always wondered if I had anything to ‘say’ in my art. I basically just love materials and colours.Is that enough? But asking if I have anything to say as an artist may be the wrong question.

‘Do I stand for anything in my life?’is the question we need to answer first to make art that matters to us, and ultimately to others.

It should be for something else, too, besides you
This is a tricky one because it reflects the changing meaning of art in our times. Art is not just a product meant to further your career; it is a powerful force that can be used to bring renewal to a society, and transformation to an individual.

Yesterday I heard a writer say that he’d seen a modern interpretation of an opera, and when he walked out of the convert hall he felt ,’washed clean’. Art can do this for people. I feel that though your art first has to spring from your soul’s calling, that it may also need to have some social context. Maybe through the purity of the work, it will uplift people on its own.
But seeing art as in service to the community can open up all kinds of new creative channels for everyone. See Arts & Healing network for examples of projects where artists use their skills in a community, cultural bridging or healing context.

Do the footwork
Dream big, work hard, be nice.

This is the motto of a designer I recently heard interviewed. You need to do the work. Period.

Take the time to let it grow
How can you know, when you first start out as a sculptor, for example, where you will end up?

But traditional business demands a 5 year plan mapping out an unmappable trip.
Starting out as a creative person is like embarking on a magical mystery tour – every day. Your work direction may take you into sculptural therapy with blind people, it may take you into ecovention projects, you may team up with some architects and sculpt integral elements of buildings.  You need years before you know what it is you are actually doing. And building a business takes time because if you want a solid one you need to build trust. You need to build relationships and perhaps a sense of community- a real community with give and take from like-minded people- even on the web. Word gets around, but slowly, organically. You can’t force this.

Keep working according to your heart’s path, and use your head as well to see how you may be able to earn. Send out a strong vibration of joy, commitment and enthusiasm and eventually your people will find you.

Create a new artist archetype
Arrogance and ego neither convince people of your worth nor help your cause.
Be nice, help people understand your work and  the creative process. Share your expertise generously. Give your time away freely and you will be amazed at the freedom this brings and what you receive in return.

Don’t underestimate your local surroundings
If you are like a tumbleweed, being blown from city to city, come home for awhile and look around. Be like a tree and send down strong roots in your local community or region. This takes time, but you will start to receive nourishment through those roots. Birds will come to roost and people will want the fruits you bear because they will have seen them growing. People will find shelter under your branches.

You are already enough
By caring enough to nurture and tend to your work, you are bringing these beautiful qualities into the world. You have a unrepeatabe history/ story of your own, your art is the logbook of your own totally personal journey through life. You don’t have to fit into anyone’s idea of an artist or anything at all.

Do your work in the spirit of joy, sharing, generosity and nurturing, and it will form you into that kind of person. We need solace and hope and love and beauty in this troubled world of ours. That’s what our gift is.

Don’t worry too much about the business end. That’s only one facet of the whole and it usually takes care of itself if the rest is functioning well.

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8 Responses to “3 revolutionary new streams in creative marketing that will replace social networking- Part 3”

  1. Patty Says:

    Your article is like a breath of fresh air. Thank you for your clarity and common sensibility. This should be required reading for anyone looking for a shortcut – which includes just about everyone!

    • szoutewelle Says:

      thanks Patty. I appreciate your comment. You are so right about the universal appeal of shortcuts.
      I took a look at your work. I really liked the rhythmic strokes playing in the tension beetween sky and trees in several of the oil paintings, especially the one without a title, last in the next to last row.

      Here is a quote I found recently you might like as well:
      ‘What we need is more slow art: art that holds time as a vase holds water: art that grows out of modes of perception and making whose skill and doggedness make you think and feel; art that isn’t merely sensational, that doesn’t get its message across in ten seconds, that isn’t falsely iconic, that hooks onto something deep running in our natures. In a word, art that is the very opposite of mass media.’Robert Hughes


  2. Thank you for this article! As I was finishing up a painting yesterday and I was reflecting on ‘what does it mean?’ ( my art – as a whole)

    Of course your article came in PERFECT time!

    Thanks again!

    • szoutewelle Says:

      thank you Xochi. I am glad my article was in good timing for you. What insights did you get pertaining to your painting? I liked your technique and it is cool that you work on recycled materials. I liked the painting with the water and trees, predominantly green. Quiet, tranquil.


  3. I will probably frame this article and put in prominently on my studio wall. Beautifully and meaningfully written. Thank you.

    Your first point strikes me as most important…the rest won’t fall into place without it.


  4. Thanks for sharing this, I agree with Bonnie, putting it on the studio wall is a reminder of what is important, to enjoy what you are doing have patience and follow your own path! This I try and do each day.

    • szoutewelle Says:

      hi karen, it is obvious through your work that you do this. I really like the energy of your paintings, it is steady and quiet and peaceful. I liked the aubergines on your Daily Paintings page, and your flower paintings.
      Also, since I am not painter (though there might be a secret longing in there somewhere), but a renderer and decorator, I particularly like the simplicity with which your objects are rendered. You say so much with so little fuss.


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