Continued from previous post

‘… I also feel there are ways to sell our work that not only don’t compromise our integrity but help to build a new, more community based art’.

First of all, I’d like to introduce a term I got from Sir Ken Robinson’s book, ‘The Element’ProAm– ‘a type of amateur that works at increasingly higher standards and generates breakthroughs sometimes greater than those being made by professionals’, (from ‘The Pro-Am Revolution’a report for the British think tank Demos, Charles Leadbeater, Paul Miller).

I think that many of the craftspeople and artists breaking new ground as far as creating a niche for their work are working this way- part time: young mothers or fathers, professionals with other jobs, etc. The ones I’ve observed are not making enough to survive from their work, and most of them haven’t been in business for more than 5 years. But their work is gaining a following and their businesses growing stronger. Read the rest of this entry »